“The answer to this question is best outlined by the need ING saw at the time. As a project manager, I was involved in the development of financial products. In the ‘old-fashioned’ way, such a period of thinking up and realizing a new mortgage, for example, took far too long because various departments, and therefore far too many people, were involved. Being able to switch faster was no longer a wish but a necessity. ING recognized that if it did not dare to make the transition, and did not take an example from hypermodern companies such as Spotify, it would lose a battle as an organization in various fields. Not only against competitors, but also in relation to its own talent. No longer did fellow banks appear to be the main competitors, but tech companies that have data. Theoretically, a big data organization could start a bank. So the wheel changed radically and ING officially became an IT company with a banking license. And talented staff, with the intrinsic motivation of an entrepreneur, no longer received appreciation solely through monthly salary, but were given responsibility for their tasks according to the ideas of Agile. Thus, a relatively slow, unwieldy body became a flexible, agile organization in no time. As an Agile pioneer, ING made an impressive showcase and, thanks to their new “mindset,” won this battle against the competition. And what is true for ING is true elsewhere. Every large organization must ask itself whether, in this day and age, when the world is changing continuously and at an unprecedented rate, you can still provide your potential, demanding customer with tailor-made solutions in the broadest sense of the word, thereby also ensuring the survival and growth of your own organization.”